New collaboration streamlines verification of logged-in users, enabling more individualized consumer engagements from health systems
Praia Health, a consumer platform for delivering individualized health solutions at scale, announced today a new partnership with CLEAR, the secure identity company, to enhance identity verification processes for health systems.
The partnership represents a significant step forward in enabling organizations to engage with patients, demonstrating the immense potential for collaboration to break down technological barriers. The collaboration streamlines the verification of the identity of users who are logged into a health system’s website or mobile app and makes it possible for the consumer to receive more individualized communication outside of their clinical and non-clinical encounters.
“We are excited to join forces with CLEAR to introduce a new standard of identity verification in healthcare,” said Justin Dearborn, CEO of Praia Health. “Integrating CLEAR’s advanced biometric authentication capabilities into our platform streamlines the process of establishing consumer identity outside of clinical records, which enables health systems to deliver a new level of secure, individualized experiences at scale.”
Praia Health will offer CLEAR’s identity verification technology integrated into the Praia Health platform in a seamless experience. Customers using Praia’s platform will have the option to have their accounts verified through CLEAR’s technology, providing access to personalized health system programs and services. The Praia platform takes a health system’s services, programs, initiatives and resources and systematically delivers them to the right health consumers at the right time, based upon their unique best practices, protocols and preferences — dynamically adjusting the consumer experience based upon everything that is known. Additionally, users will be able to access Praia’s wealth of ecosystem partners — reducing the need for multiple logins, removing user friction and creating a personalized consumer experience through their healthcare journey.
“We are proud to partner with Praia Health to expand the power of our identity platform within the healthcare industry,” said Caryn Seidman Becker, CEO of CLEAR. “By combining our expertise in secure identity verification with Praia Health’s consumer platform and ecosystem of digital health partners, we will continue to revolutionize the way identity is authenticated in healthcare settings, ultimately improving patient care and security.”
Indianapolis-based Community Health Network will be the first health system to implement both technologies, continuing their track record of pioneering world-class innovations.
“CLEAR and Praia Health are a powerful combination,” said Patrick McGill, M.D., EVP and Chief Transformation Officer of Community Health Network. “Together, these two premier platforms enable us to deliver personalized health in new and exciting ways that are transforming the industry.”
The partnership with Praia Health is the latest milestone for CLEAR in healthcare this year. In June, InterSystems Health Gateway Service announced an integration with CLEAR Verified Identity technology to enhance the efficiency and accuracy of patient data management. In May, CLEAR and Wellstar Health System announced a partnership to offer a seamless and secure check-in experience for patients. In March, University of Miami Health System announced the results of a partnership with CLEAR. Also in March, CLEAR became one of only five companies to be NIST 800-63-3 aligned and “Full Service Accredited” by the Kantara Initiative, indicating that they deliver high levels of identity assurance.
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