Lori Schafer, CEO of Digital Wave Technology, has been named a winner in the 2024 Women of Excellence Awards, presented by the Path to Purchase Institute. Schafer is recognized alongside an impressive roster of female leaders from companies including Mattel, Lowe’s, Unilever, 84.51, BJ’s Wholesale Club, and more.
The Women of Excellence Awards celebrate female brand marketers, retailers, agency executives, and solution providers who have made significant contributions to the commerce marketing industry. Schafer’s inclusion in the Technology segment highlights her leadership and the innovative strides Digital Wave Technology is making under her guidance.
Schafer expressed her gratitude for the honor, saying, “Being included in this year’s Women of Excellence Awards is incredibly energizing. Each woman on this list is doing remarkable work to push the industry forward, and I am honored to stand among them.”
Schafer’s participation in this list comes as no surprise to those familiar with her leadership at Digital Wave Technology. Under her direction, the company has developed its AI-native ONE™ Platform, a game-changer for omnichannel organizations looking to drive revenue and profitability.
The ONE Platform unifies data management and enhances AI capabilities, offering businesses a streamlined, future-ready tool for growth. Built on a robust Master Data Management (MDM) foundation, the platform ensures efficient, high-speed data handling, transparent AI for enhanced product attribution and discovery, and quick-to-launch solutions for product content (PIM), marketing, merchandising, planning, and pricing. It also provides innovative freedom through a low-code approach and pre-built components, giving businesses the flexibility they need to stay ahead.
“The ONE Platform meets the complex needs of today, tomorrow, and beyond,” Schafer said. “It’s all about enabling organizations to manage their data more effectively, leverage AI for smarter decision-making, and ultimately, accelerate growth.”
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