Unveil some interesting facts about customer engagement and workforce optimization in an interview with Joel Martins, CTO at Calabrio
Can you provide an overview of your role as the CTO at Calabrio and your responsibilities within the company?
I have the pleasure of overseeing our global technology and product management teams, ensuring that our development, cloud operations, information technology, security, product marketing, product management, and user experience (UX) development are in perfect sync. Together, we combine our customer-centric mindset and enterprise-grade true-cloud platform to deliver a product our customers know, trust, and love, as efficiently as possible.
How long have you been working at Calabrio, and what led you to pursue a career in technology and specifically in the field of customer engagement and workforce optimization?
I’ve been fortunate to be a part of the Calabrio family for a few months now, and I must say, the energy across teams is electric. My tech journey began long ago, fueled by a desire to unlock the untapped potential of innovation. The field of customer engagement and workforce optimization represents the intersection of human connection and technological prowess. It’s the perfect blend of art and science, where we can shape the way organizations engage with their customers and empower their workforce to reach new heights.
Calabrio is a leading provider of customer engagement and workforce optimization solutions. Could you elaborate on the key products and services offered by Calabrio and how they contribute to enhancing customer experiences?
Calabrio ONE is a workforce performance suite for customer-centric contact centers. A trusted ally for elevating and understanding human interactions, it empowers the contact center as a brand guardian. A true-cloud, fully integrated contact-center suite, Calabrio ONE’s core is workforce optimization (WFO), elevated with agent engagement and AI-fueled analytics tools using shared data from the entire suite and extending insights across the enterprise. Leveraging Calabrio ONE, our partners boost customer experiences, ensure agent success, simplify contact center operations, and support better decision-making.
In today’s rapidly evolving technological landscape, what are some of the major challenges that organizations face when it comes to customer engagement and workforce optimization? How does Calabrio address these challenges?
In the technological landscape, organizations face a multitude of challenges when it comes to customer engagement and workforce optimization. From managing interactions across various channels to maximizing agent performance and leveraging data intelligently, the opportunities are abundant but also so are the hurdles. Calabrio rises to the occasion by providing a unified platform that tackles these challenges head-on.
Our solutions empower brand guardians to harness the power of data, make informed decisions, and transform their customer engagement and workforce optimization strategies. Additionally, agents need to deliver the highest level of customer support instantly, so we continue to focus on the user experience to ensure they can easily absorb information and navigate workflows with ease.
Could you discuss any recent innovations or advancements in technology that have had a significant impact on customer engagement and workforce optimization? How is Calabrio leveraging these innovations to stay ahead in the market?
The advancements in AI technology have unleashed a world of possibilities for customer engagement and workforce optimization. These ground-breaking technologies have revolutionized data analysis, allowing organizations to unlock valuable insights and make real-time, data-driven decisions. Earlier this year, we announced a commercial integration with OpenAI, which accelerated our proprietary AI and ML capabilities and the framework of our workforce performance solutions. While others may look at AI’s potential to eliminate vital agent roles, we’re focused on leveraging employee engagement to augment the role of agents as brand guardians.
Data security and privacy are critical concerns for businesses, particularly when it comes to customer information. How does Calabrio prioritize and ensure data security for its customers’ sensitive information?
One of our core responsibilities lies in data security and privacy. We understand the gravity of safeguarding our customers’ sensitive information. That’s why we have robust security measures in place, adhering to industry best practices and complying with global data protection regulations. Our fortress of security includes stringent data access controls, regular security audits, and a relentless commitment to ensuring the highest level of data protection. Rest assured; our customers can trust Calabrio with their valuable data.
Can you share some examples of success stories or case studies where Calabrio’s solutions have helped organizations improve their customer engagement and workforce optimization strategies?
Last year, at our Calabrio Customer Connect (C3) event, we continued our annual tradition of recognizing and celebrating the most innovative and impactful uses of Calabrio’s analytics, speech-to-text, AI, and ML tools among our customers. These organizations dug into voice-of-the-customer intelligence and uncovered genuine insights to produce tangible results:
- Peckham drove an impressive $2.7 million in top-line revenue
- Idaho Central Credit Union eliminated 9,000 repeat calls
- Cummins recovered nearly $160k previously being lost to agent non-productivity
As technology continues to evolve, what do you see as the future trends and developments in the customer engagement and workforce optimization space? How is Calabrio preparing to adapt to these changes?
The future of customer experience lies in true-cloud solutions as the foundation for innovation and delivering AI-fueled solutions. The cloud enables faster product deployment, allowing our customers to receive updates and new features instantly. We also anticipate trends such as increased integration of AI and automation into operations, the rise of omnichannel customer engagement, and the growing importance of predictive analytics. Calabrio is proactively investing in research and development, fostering strategic partnerships, and continually enhancing our solutions. We are committed to staying ahead of the curve, anticipating customer needs, and providing innovative technologies that drive customer engagement and workforce optimization.
Collaboration and teamwork are essential for success in any organization. How does Calabrio foster a culture of collaboration and innovation within its teams?
Collaboration and innovation work hand in hand at Calabrio, creating an environment that nurtures brilliance through customer-driven innovation. We foster a culture of collaboration by encouraging open communication, cross-functional teamwork, and the sharing of knowledge. We provide our teams with the tools and resources they need to thrive, promoting a culture of continuous learning and personal growth. Each and every Calabrio team member is an innovator with a purpose to drive customer success.
Finally, what advice would you give to aspiring professionals who are interested in pursuing a career in technology, specifically in the areas of customer engagement and workforce optimization?
My advice to aspiring professionals interested in pursuing a career in technology, particularly in the areas of customer engagement and workforce optimization, is to embrace a growth mindset and continuously seek opportunities to expand your knowledge. Stay updated with the latest trends and technologies in the industry, develop a deep understanding of customer needs and pain points, and never stop learning. Seek out mentors, network with industry professionals, and be open to new challenges. Remember, technology is a powerful enabler, and by combining technical expertise with a passion for enhancing customer experiences and optimizing workforce performance, you can make a meaningful impact in this exciting field.
Joel Martins
Chief Technology Officer at Calabrio
Joel Martins, Chief Technology Officer, leads Calabrio’s company wide product, development, and technology teams. Joel has more than 20 years of experience driving innovation, growth, and operational excellence in software companies. Prior to joining Calabrio, Joel served as CTO at Apryse, Social Solutions, and MicroEdge. Successes in his tenures as CTO include completing a transaction to a new private equity owner, selling to a publicly traded company, creating, launching, and dramatic growth of new product lines, accelerating an existing product line to $1B, and securing a $59M investment from former Microsoft CEO Steve Ballmer, who joined the Social Solution’s Board of Directors.
Before becoming CTO at MicroEdge, Joel led global enterprise teams for 14 years at Symantec. He is also an Operating Advisor at Thoma Bravo. Joel graduated from the University of Minnesota with a BS degree in Computer Science and attended Luther Seminary in St. Paul post-graduate.
