Award-winning Executive Brings More Than Two Decades of Experience in Fintech and Marketing to Newly Created Position
Equity Data Science (“EDS”), a cloud-based analytics platform provider that delivers decision support tools for the investment process to hedge funds and asset managers, has named Theresa Elamparo as Head of Marketing to accelerate the company’s business strategy and growth plan. Elamparo will lead all brand, marketing and communications strategies to continue to build the brand and to focus on the expansion of the business. She will be based in New York.
Elamparo brings 23 years of marketing communications experience, serving the fintech community for 16 years, most recently as Chief Marketing Officer at Tier1 Financial Solutions where she was the recipient of the 2019 Markets Media Women in Finance award for Excellence in Marketing and Communications for her work leading Tier1’s rebrand and building the firm’s marketing organization. Prior to that, she held marketing leadership roles at fintech firms including Ipreo, Investment Technology Group and Tradeweb Markets.
“We are thrilled to have Theresa join our leadership team,” said Greg McCall, President and Co-founder at EDS. “Her wealth of experience within the financial services industry and strategic marketing expertise will be integral to expanding our global footprint as we deliver on growing demand for data aggregation, analytics, workflow and scalable decision support for the fundamental investment process.”
“I’m delighted to join EDS at such an exciting time,” Elamparo said. “The fundamental investment community is faced with fragmentation, underutilized data and technical inefficiencies. EDS provides a modular, decision-support workflow platform for the full investment lifecycle, helping clients better manage their process to maximize returns.”
Throughout 2021, EDS invested heavily in building out solid leadership across key functions, including the appointment of Jen Vermeulen, CFA as Head of Sales, and Erin Greenfield as Head of Customer Success. These recent appointments strengthen EDS’s ability to expand its position in fundamental investing. At the start of the year, Northern Trust announced a strategic investment in EDS, allowing for integration of EDS’s decision-support tools with Northern Trust’s core technology platforms to provide highly specialized and innovative solutions to the most sophisticated institutional investors across the globe.
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